Guest Services Program

Our goal at University of Phoenix Stadium is to provide an unparalleled level of customer service to our guests. University of Phoenix Stadium was designed to be one of the premier event venues in the country. Our staff aims to match that expectation and standard. As such we take the time and put forth the effort to welcome our visitors on a personal and friendly note.

We encourage all of our employees to engage in conversation with customers to not only assist them and make their experience more enjoyable. We truly believe in providing the best experience possible for the fan coming to the event as well as the promoter who produces it. Our customer service program has proven to be a valuable part of our success in managing facilities.

Every guest is a "Most Valuable Player"! We will do whatever it takes to ensure that guests have the best possible experience each and every time they come to University of Phoenix Stadium.

Program Principles:

  • Smile
  • Eye Contact/Body Language
  • Respect and Welcome
  • Value the Guest
  • Initiate Contact with the Guest
  • Create Service Solutions
  • End with a Thank You

Certified Tourism Ambassador Program

Through continuing education programs, employees at the University of Phoenix Stadium recently became Certified Tourism Ambassadors, through the newly developed nationwide designation in the hospitality industry.

The CTA program is designed to enhance each visitors experience to the Valley by providing extensive information about the valleys newest attractions and latest developments.

In order to obtain this certification, each trainee must complete required reading and pre-class exercises, show active participation in classroom exercises, and pass an exam at the end of the session. The CTA is an annual certification.

For more information on the CTA program, or to become one yourself, you can visit

Customer Feedback

We would love to hear from you! Has one of our employees went above and beyond the call of duty and made your visit here extra special? Tell us about it! Click here for our feedback form.

Guest Services Department Contact


University of Phoenix Stadium Partners

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