How Are You Doing? (HAYD) PROGRAM


Guest Services Program

"Our goal at University of Phoenix Stadium is to provide an unparalleled level of customer service to our guests. University of Phoenix Stadium was designed to be one of the premier event venues in the country. Our staff aims to match that expectation and standard. We take the time and put forth the effort to welcome our visitors on a personal and friendly note, and ask them, 'How Are You Doing?'"

Spectras Peter C. Sullivan, University of Phoenix Stadium General Manager/Regional Vice President.

Our catch phrase encourages all of our employees to engage in conversation with customers to not only assist them and make their experience more enjoyable, but for the company to gauge it performance. We truly believe in providing the best experience possible for the fan coming to the event as well as the promoter who produces it. Our "How Are YOU Doing?" program has proven to be a valuable part of our success in managing facilities.

Our approach begins with a simple question, 'How Are YOU Doing?' but it's more than that. It's going above and beyond and treating our customers the way they want to be treated. It's all about giving our customers the ultimate sports and entertainment experience. It's also a way of measuring how we are performing as a company."
-Comcast-Spectacor President and Global Spectrum Chairman Peter Luukko

Our customer service philosophy encourages all of our employees to engage in conversation with our customers to not only assist you and make your experience more enjoyable, but for the company to gauge our performance.

Every guest is a "Most Valuable Player"! We will do whatever it takes to ensure that guests have the best possible experience each and every time they come to University of Phoenix Stadium.

Top Ten "How Are You Doing?" Program Principles:

  • Guests First
  • Golden Rule
  • Listen
  • Think "YES"
  • Be Professional
  • Positive Attitude
  • "24-Hour" Rule
  • Everybody Sells
  • Enthusiasm
  • Do It Now

Certified Tourism Ambassador Program

Through continuing education programs, employees at the University of Phoenix Stadium recently became Certified Tourism Ambassadors, through the newly developed nationwide designation in the hospitality industry.

The CTA program is designed to enhance each visitors experience to the Valley by providing extensive information about the valleys newest attractions and latest developments.

In order to obtain this certification, each trainee must complete required reading and pre-class exercises, show active participation in classroom exercises, and pass an exam at the end of the session. The CTA is an annual certification.

For more information on the CTA program, or to become one yourself, you can visit

Employee Rewards

Employees who excel in guest service will receive rewards and recognition for their special efforts. Rewards will include gift certificates, prizes, at employee pep rally's, in employee newsletters and other great opportunities.

The "How Are YOU Doing?" program will allow us to continuously obtain feedback regarding how our guests - and our team at University of Phoenix Stadium are doing!

Customer Feedback

We would love to hear from you! Has one of our employees went above and beyond the call of duty and made your visit here extra special? Tell us about it! Click here for our feedback form.

Guest Services Department Contact


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