Largest entertainment event ever held at stadium drives tourism revenue during week of festivities
(Glendale, Ariz. – November 4, 2010) The WrestleMania XXVI Local Organizing Committee (LOC) announced today that WrestleMania XXVI, hosted on March 28, 2010 at University of Phoenix Stadium, generated an economic impact of $45.1 million for the greater Glendale/Phoenix area. The sold out event grossed $5.8 million in ticket revenue and was the culmination of a week of activities including a charity art auction, a 4 day fan fest, and a celebrity golf tournament.
The event involved strong coordination on the part of multiple tourism, municipal, and event production entities to produce one the most successful WrestleMania’s ever. “This event would have not been possible without the heavy participation of numerous organizations including the Cities of Glendale and Phoenix, the Arizona Sports & Tourism Authority (AZSTA), the Arizona Cardinals, and our Global Spectrum staff, stated Peter C. Sullivan, General Manager, and Regional Vice President, for Global Spectrum at the University of Phoenix Stadium. World Wrestling Entertainment officials have acknowledged that many of the promotional and branding initiatives executed by our team will be carried forward in future WreslteMania cities, which is a testament to the efforts put forth by our LOC.”
As part of the efforts to attract and produce WrestleMania XXVI, and its $45.1 million economic impact, the LOC partners worked together to promote the event on a national level and create a substantial welcoming signage program locally. “With the assistance of the Greater Phoenix CVB, Sky Harbor International Airport, and Metro Light Rail, we were able to promote this event, and associated tourism, across multiple platforms and, we believe, create a template to bring this great event back to the valley,” stated Tom Sadler, President/CEO, AZSTA.
While WrestleMania will take place this year in Atlanta, the Glendale/Phoenix LOC has already begun working to secure the event in future years. “WWE's premiere event was an important addition to Glendale's tourism industry and position as a leading sports and entertainment destination. The $45 million boost created by WWE's fantastic fans makes Wrestlemania a valuable economic attraction for every community host. We look forward to WWE returning to Glendale soon,” said Glendale Mayor Elaine Scruggs.
For information about the University of Phoenix Stadium and its events please visit: www.universityofphoenixstadium.com or call (623) 433-7100.
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University of Phoenix Stadium